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Interest in the Extreme Ironing Channel 4 documentary, due to be shown on Tuesday 10th December at 10.35pm, is gathering pace with almost every British newspaper highlighting the programme as the “Pick of the Day”.
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The Guardian said EI continues a tradition of British eccentricity, but was surprised it was invented in "unlikely" Leicester. The Independent on Sunday said, “C4 takes the crazy-but-true slot usually reserved for Channel 5,” while the Sunday Telegraph commented, “Welcome to the mad, mad, mad, mad world of domestic adventure sports.” Our friends at extreme sports website, Outdoors Magic assert that extreme ironing is the “most happening sport of the moment.”

This week’s Time Out magazine wrote one of the most thoughtful reviews. "Tension mounts as the spunky but seemingly under-prepared Brits take on the might and organisation of the Germans and Austrians in what must be the most stupid thing I've seen on television this year (and I mean that in a complimentary way),” wrote Paul Murphy. “There is a near-tearful moment as Steam, the Brit captain, struggling with his ironing-board in the middle of a fast-flowing river breaks into a verse of "God Save The Queen" to rally the troops. Any other sport and you would have said he holds the hopes of a nation in his hand. Here you don't know whether to laugh or cry."
Not all the publications were impressed with Extreme Ironing, however. “Is this really the best they can do? A documentary on extreme ironing: has channel 4 lost the plot?” spat Sally Kinnes from The Sunday Times. “Two minutes into this nonsense, you are convinced it is a spoof. Even when you find there are dozens of internet sites devoted to the subject it still sounds like those flat earthers who say Nasa did not really land on the moon.”
“You bastard!” retorted our Producer, Martin Durkin, in response to her observation that the programme was as dull as ironing itself.

Back at Time Out, Steve Green, the Director of the documentary said, "We didn't sneer at it - it's so near to being a mockumentary already. The producer [Martin Durkin] wanted to show all the heroics - the people in it really wanted to win and we respected that."
Meanwhile, many of the publications seemed interested in the sub-plot of the documentary involving the Urban Housework crowd, an alleged breakaway group. “A breakaway vacuum cleaning Urban Housework group tries to steal their thunder, but they’re just suckers,” jests The Daily Telegraph. Starch’s response tickled Paul Murphy at Time Out: "The main problem with extreme vacuuming is that it's trying to alter the outdoors. You take extreme ironing out there and you don't change anything. With extreme vacuuming you're trying to make it clean, something the outdoors isn't and shouldn't be. Spiritually I don't find it as right as ironing."
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Posted by: Steam on Monday, December 09, 2002 - 09:17 AM
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| Excitement builds for EI documentary | Login/Create an account | 1 Comment |
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Re: Excitement builds for EI documentary
(Score: 1)
by fLLhYbJyvu on Jan 14, 2009 - 12:00 PM
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